The right font is key to making consumers turn their heads - especially for food trucks. The Top Font Styles for a Food Truck Business Logo

Finally, it adds a bit of intrigue and helps draw in potential customers. It also draws the eye down to the company’s name, which is displayed in a fancy yet easy-to-read script font below the crepe. For example, Holy Crepes uses a picture of a crepe with wings and a halo. Often, these icons and symbols can be quite literal. Those that do overwhelmingly use ones that somehow indicate the type of food they serve. Not all food trucks use icons or symbols in their logos. An icon or symbol should enhance your company’s overall public image, have a clear meaning, and integrate well with the logo’s overall design. When designing your logo, consider using an icon or symbol that is consistent with your brand. Popular Icons and Symbols in Food Truck Business Logos Yellow is also used in menu lettering near the logo, which on a food truck can almost be considered part of the logo itself. Munchi Taqueria’s logo makes a powerful statement with a primarily red logo and white lettering. Yellow is a cheerful color that signifies the joy and happiness people feel from eating good food. Blue can stand for trust, which you want to inspire in potential customers who may be wary of getting sick based on a bad experience at another food truck. Many food truck logos use blue and yellow as well. Red also stands for passion, and many food truck owners are passionate about the food they sell. Red is a popular color in food truck logos, as it is eye-catching and can trigger the appetite. Well-chosen logo colors can help people recognize your brand, which in turn will help you differentiate your food truck from others. The message you send should be consistent with your overall brand. Colors in a Food Truck Business LogoĬolor is one of the most important elements of any logo, as it conveys a particular message to viewers. Keep reading to learn about more effective design tactics for food truck logos. The green accent color provides contrast and is also the color of a pepper. An image of a cactus on one side and a sombrero on the other symbolizes the American Southwest and Mexico.

A good example is Taqueria & Pupuseria EL PASO, which features bold, red letters that resemble red peppers frequently used in Tex-Mex food. As a result, it is important to put some thought into your business’s logo design.Ī business logo’s primary purpose is to indicate what field the company is in, and this logo effectively communicates what kind of food the truck sells. When you are trying to capture the attention of hungry people, especially during the lunch rush, a good food truck logo can mean the difference between stopping by to see what you have to offer or moving on to one of your competitors’ trucks.

Food truck logo design ideas